They are being rolled out in phases to select business niches this expanded reach indicated Google’s ongoing interest in the means of using structured data to create improved SERPs. In the same vein, rich cards are based on updated structured data markup to make SERPs more visually attractive. This is a newer and alternate Search result format following the success of rich snippets. This image clearly shows the evolution of SERPs with the new Rich Cards. Google Rich Cards Stand Out in Search to Gain Online Competitive Edge Becoming knowledgeable now so you’re ready to implement rich cards for products when content on your site is a candidate for newer formats, which may put you a step ahead of your competition and give your site a nice boost in web traffic. However, keep an eye out for our updates Google has indicated its plan to make rich cards available to additional publishing genres at some point in the future. While it’s easy to implement rich cards for your site, currently they have limited availability falling in two categories: movies and recipes. You can follow exactly which cards are displaying for your site from your Google Search Console Rich Cards Report. Since Google rich cards are displayed at the top, the advantages of being able to inform Google that your site should be displayed as a rich card for specific search results are many. Leading digital marketers are already convinced of the importance of ensuring that the websites they manage rank high in search engine result pages (SERPs). How to Learn Which Rich Cards are Giving you a Competitive Edge Users seem to prefer the Google carousel format where they can scroll through them from left to right and access more details with a single click. Rich cards make a particularly strong visible statement in mobile SERPs as appear at the top of the mobile results as a digital card. In some cases, notably in Accelerated Mobile Pages (AMP) results may be prioritized and displayed in the Google News Carousel, a cutting-edge form of navigation that Google developed to suit mobile users. This article will help webmasters and SEO’s save time, effort, and energy when improving web pages with Google structured data to achieve desirable outcomes – and hopefully, Google rich cards.įor sites offering video content, a format of video thumbnail images are typically displayed at the top of SERPs and stand out from traditional search results via rich snippets. Google announced the new search result format on May 18, 2016, called snippets Rich, or Rich cards, or what some refer to as “enriched cards”. This helps the Internet user better understand the content of connecting web pages and it plays highly into the increased probability of improving site click-through rate. Updated To stand out search results competitively in both PC and Mobile Google Search, results enriched through rich snippets further attract the eye of the user through the visible image.Įvery business needs to innovate in order to stand out in search results and maintain a competitive edge. Google Rich Cards Offer Visible an Online Competitive Edge
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